We are a sports business consultancy.

We grow audiences with strategic insight and great content.

Professional Services For The Sports Industry

Strategic sports management consulting

We deliver strategic business consultancy for organisations in and around the sports industry. We work across a variety of disciplines including: M&A research; rights development; RFP process management plus partnership & audience growth activations.

We also creative content dedicated to growing our clients’ audiences and their engaging their fans or customer bases. We offer outsourced content & editorial production; data services; video production and more. We manage content platforms, define content plans and produce great content.

We are focused on the sports industry. It’s what we know best. We leverage our global network of relationships and experience to accelerate business performance for our clients: some of the biggest names in sport.

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Who are Sport Acuity?

Sport Acuity comprises a variety of functional specialists and a network of subject experts right around the globe. Our leadership team includes:



A versatile digital sports marketing and operations specialist driving global growth for businesses via branding, content, social media and commercial partnerships. Former Marketing Director at Perform and Head of Business Operations at Sky Sports.



A sports media, PR and content expert, having worked at executive level across digital, newspapers and wire agencies. Former Director of Content at PA Sport. Consultant to UEFA, European Rugby, Opta and SIS. Co-Chair of the SJA.



A leader in digital sports editorial and content strategy with vast experience of running successful sports media titles across the world. Has developed and led editorial teams for Goal.com, Sporting News, 365 Media Group and Sporting Life.


We work with businesses in a variety of sectors: media & content, brands & sponsors, governing bodies, clubs and athletes, tech and performance, betting and gaming. Including…


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